How Islabikes are embracing the circular economy

Make Wealth History

Islabikes is a British company that specialises in children’s bikes. Their USP is that they go the extra mile in designing bikes for the particular needs of smaller riders. Their bikes are notably lighter than their competitors, and every part has been appropriately scaled down – no regular sized brake levers or chains used to save money. That makes them more expensive, but if you’ve come across the brand before, the chances are that it was from an enthusiastic parent and customer. My sister is one such enthusiast, and she passed on the news of their latest venture.

Having reset the standard for children’s bikes, the company is now tackling sustainability. Through their Imagine Project, they are shifting towards a distinctively circular economy business model. One aspect of this is to start leasing bikes, with Islabikes maintaining ownership of the bikes and the raw materials used to make them…

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